Email, a quick look!

Do you use Emails in your digital marketing strategy?

The first area of digital marketing I wish to blog about is the use of emails in B2B (business to business) and B2C (business to customer). This subject has been particularly topical of late. […]

digital marketing pc

What is Digital Marketing?

Digital Marketing

Digital marketing is an extension of traditional marketing formulated to work within an on-line environment.  The four Ps (product, place, promotion and price) have been extended to include: process, physical evidence and people (now seven P’s).  The way in which we understand each section of the P’s has changed as it pertains to digital marketing.  For example: