What are Hashtags?
Hash tags allow us to group our content. For example, if your post is about power lifting, one might type #powerlifting after their post.
Their post will then appear with every other post that uses the same hashtag, meaning when users click on #powerlifting they will see a list of related posts. It is important to note that spaces are not supported when using hashtags, albeit words must be joined together such as #healthyoptions instead of #healthy options
Where do we use hashtags?
Twitter is the birth platform for hashtags, however, they are now used with similar search and tagging functions on Facebook, Google+, Pinterest, Tumblr, Vine and Instagram (and Google)
Tips on how to use hashtags
Twitter has studied the various engagement spikes and it is reported that having 1 – 2 hashtags following your tweet will double your engagement, however, having more than 2 hashtags will reduce interest in your tweet!
Instagram on the Other hand supports up to 30 hashtags per post and for good reason. Buffer.com suggests that engagement increases with 11+ hashtags per post – so the more the better. However, Facebook has a very different reaction to hashtags. Socialbakers.com published research that indicated that posts without hashtags do much better than those with them.
Although hashtags have similar tagging functions each social media platform will have specific tips to the best way (and best practice) of hashtag usage. It would be advisable to read this information before implementing an engagement strategy.
How do we monitor our Hashtags success?
There are number of platforms that can check your hashtag performance, however, the free platforms are probably the best unless you need specific support or tools. Facebook insights offers a very comprehensive tool for your business page. Its located at the top of your page:
Click on the Insights tab (highlighted in yellow in the adjacent image) and go through all the available tabs within. There will be insights into each posts performance, audience viewing times and much more. There is even a tab that allows you to track and compare your performance against competitors. This function is under the ‘Add Pages’ and is called ‘Pages to Watch’ under the ‘Overview’ tab.
The scope of this blog is not to go into every possible scenario to measure ones tweet, the aim is to send you (my audience) in the right direction.
For further reading on the subject go to:
Buffer.com, 2015: https://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many
linchpinseo.com, 2013: http://linchpinseo.com/infographic-twitter-tweet-cheat-sheet
Socialbakers.com, 2014: https://www.socialbakers.com/edgerankchecker/blog/2013/09/hashtags-on-facebook-do-nothing-to-help-additional-exposure/
woorank.com, 2014: http://blog.woorank.com/2014/03/10-free-tools-track-social-media-marketing-success/